To make a long story short, and after much deliberation, research, blood, sweat, and tears, we are transitioning Option Gray from a retail model to a content-driven model. What that means is we have discontinued selling products on our website as of October 31, 2019. There will be exceptions on rare occasions, but that will be mainly through collaborations or our own branded items.
In return, we are going to double-down on content creation. We plan on ramping up our output as it relates to education, inspiration, training, gear reviews, how-to’s, adventure, and travel. We are also building a new website that will better reflect this new model.
My hope is you will follow along as we make these changes and I look forward to continuing the relationship we have been able to build over the years.