Privacy Policy

Effective Date: January 1, 2014
Last Updated: October 2, 2017

We at Option Gray (“Option Gray”, “we”, “us” or “our”) take your privacy seriously. We don't want our personal information unknowingly shared or sold, and we know you do too. This privacy policy (“Privacy Policy”) covers our treatment of personally identifiable information (“Personal Information”), and certain non-personally identifiable information (“Other Information”), that we gather when you use or otherwise engage with our website ("Services"). It describes what types of information we collect, how we use that information, and who we share that information with.

By using or accessing the Services in any manner, you acknowledge that you accept and agree to the terms, practices and policies outlined in this Privacy Policy, and you hereby consent that we may collect, use, and share your Personal Information and Other Information as set forth below.




We receive and store any information you provide to us. This can include when you:

  • Place an order on
  • Create an account on
  • Return an item or make an exchange
  • Inquire about our products or services or contact customer service
  • Sign up for Option Gray emails
  • Enter an Option Gray contest or sweepstakes
  • Are referred to us through a marketing promotion
  • Participate in a marketing survey, promotion or event

Personal information collected may include your name, address, email address, phone number, and transaction information.

Option Gray may also collect other information, including browsing activity on, activity in response to Option Gray emails, location information, and aggregated or statistical information regarding use of to improve site performance, product offerings, and promotions and targeted advertising. If you do not want to receive targeted advertising from Option Gray, please see the Use of Cookies section below. If you do not want to receive email or other mail from us, please see the How we use personal and other information section below.

In order to provide you with a better shopping experience and to improve the quality of our services, we may combine Personal Information you submit under your account with other information that we may receive from you, from third parties, or with other public information. We maintain this information, along with a record of your purchases, in restricted databases.



Whenever you interact with our Service, we may receive and record information on our server logs from your browser or device, which may include your IP address, device identification, “cookie” information, the type of browser and/or device you're using to access our Service, and the page or feature you requested. “Cookies” are identifiers we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in our Service are visited and by who and how many people.

Cookies also enable Option Gray and third parties to market products and services and deliver targeted advertising to you. To learn how to opt out of these advertising-related cookies, click here. Browser settings, including do not track signals and other mechanisms, will not affect data collection and not constitute an opt-out of advertising-related cookies, personalized third-party advertising or promotional messages from Option Gray; you must use the opt-out choices described herein in order to opt out from such promotional messages.


We may collect Personal Information or Other Information with your consent or as required by law or regulation.



Option Gray works hard to make your shopping experience easy and convenient, from your initial search for products to the successful delivery of your requested items. The information we collect helps us meet this goal by allowing us to:

  • Customize your shopping experience and identify your preferences 
  • Confirm, process, fulfill, and track your orders
  • Improve our overall operating and maintenance of
  • Refine or personalize your experience of
  • Respond to your customer service inquiries or requests
  • Inform you of special values and featured items
  • Send you email and postal mail marketing communications and serve you targeted advertising. Third-party vendors, including Google, use cookies to serve these targeted ads based on a past visits to
  • Inform you of recalls or other information on products you have purchased
  • Administer promotions, contests, sweepstakes, and rewards programs
  • Improve our merchandise selection, web site, and customer service
  • Comply with applicable legal demands, laws and regulations

You can opt-out of receiving certain types of promotional and marketing emails and other communications at any time. Opting-out can be done by clicking the opt-out link at the bottom of all communication emails. And, for the other purposes referenced in the section below (such as, for the purposes of legal compliance).

THIRD-PARTY WEBSITES may contain links to, or plugins or widgets from, social media or other sites operated and maintained by third parties, over which we have no control. Privacy practices on such sites may be different from our Privacy Statement. Similarly, may be accessed and used from third-party sites that we do not control. Third-party vendors, such as Google, can show ads across the internet. We encourage you to consult the privacy policies that govern such sites before using them.


We do not sell your Personal Information or Other Information to anyone.


We may choose to sell the assets of Option Gray. In these types of transactions, customer information is typically one of the business assets that would be transferred. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information and Other Information could be one of the assets transferred to or acquired by a third party.


We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with law or court order; enforce or apply our Terms of Service and other agreements; or protect the rights, property, or safety of Option Gray, our employees, our users, or others.


We may anonymize your Personal Information so that you are not individually identified, and provide that information to our partners. We may also provide aggregate usage information to our partners, who may use such information to understand how often and in what ways people use our Services, so that they, too, can understand activity and results of the Service and provide you with an optimal online experience. However, we never disclose aggregate information to any third party in a manner that would identify you personally, as an individual.


Under California Civil Code Sections 1798.83-1798.84, California residents are entitled to ask us for a notice identifying the categories of Personal Information which we share with our affiliates and/or third parties for marketing purposes, and providing contact information for such affiliates and/or third parties. If you are a California resident and would like a copy of this notice, please submit a written request to: 2792A W. Washington Street #161, Stephenville, TX 76401.




You can discontinue your account by doing so through the footer of every communication or by logging into your account and deleting it. Subject to the “Limitations” section below, when you request us to delete your account on the Service, access to your account will be disabled. Notwithstanding the foregoing, we will retain your Personal Information and Other Information solely for internal purposes. We will also retain for use in operating the Service certain Other Information like purchase history related information.


Even after you remove information. your Personal Information and Other Information may be retained by us on back-up servers indefinitely. We keep such servers to help protect the stability and availability of the Service (such as protecting it from viruses and malfunctions).

In addition, copies of your information may remain viewable elsewhere to the extent it has been publicly published by your or otherwise shared by you with others (such as information posted by you in social media).

We may also retain certain information to prevent identity theft and other misconduct even if deletion has been requested.

We may also indefinitely retain and use any aggregated data derived from or incorporating your Personal Information or Other Information after you update or delete it, but not in a manner that would identify you personally.


We may also retain your Personal Information or Other Information to the extent required to comply with (or we deem it reasonable in light of) any laws or regulations.



While your Personal Information and Other Information is in our possession, it will be primarily stored at hosting facilities owned and operated by Option Gray or its third party providers. By using the Service you are consenting to have your Personal Information and Other Information stored, transferred and processed by such third party providers on Option Gray's behalf.



Option Gray takes certain precautions to protect your Personal Information and Other Information and to limit the risk that it will be accessed without authorization, including use of certain industry standard technologies and practices. That said, we cannot guarantee the security of such information. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time. No security system is perfect - so your use of the Service is at your own risk.

If we learn of a security systems breach, then we may attempt to notify you via email, phone, physical mail, or by a posting on your Service account page - so that you can take appropriate protective steps. Pursuant to our Terms of Service you have consented to receive such notice by electronic means (provided that such consent is void where prohibited by applicable law). To receive a free written notice of a security breach, or if you have any questions about the security of the Service, please contact us at



This Privacy Policy was last changed on the date set forth at the top of the policy. We're constantly trying to improve the Service, so we may need to change this Privacy Policy from time to time as well, but we will alert you to material changes by placing a notice on and/or by some other means. In addition, we will also edit the date at the top of this policy to reflect the date of the changes. Please note that if you've opted not to receive legal notice emails from us (or you haven't provided us with your email address), those legal notices will still govern your use of the Service, and you are still responsible for reading and understanding them. If you use the Service after any changes to the Privacy Policy have been posted, that means you agree to all of the changes, including with respect to information we may have collected prior to such changes.



We do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Service or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at



If you have any questions or concerns regarding our privacy policies, please send us a detailed message to, or: 2792A W. Washington Street #161, Stephenville, TX 76401.